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Stray Kids Soar to New Heights with Tommy Hilfiger's Iconic Fall 2024 Campaign
K-pop sensation Stray Kids have once again joined forces with fashion powerhouse Tommy Hilfiger, this time for the brand's highly anticipated Fall 2024 campaign. The eight-piece boy group, signed under the respected Korean agency JYP Entertainment, showcased their signature style against the iconic backdrop of the New York City skyline, cementing their status as global style icons.Capturing the Essence of New York City's Vibrant Energy
Stray Kids Bring Their Distinctive Flair to the Big Apple
The latest Stray Kids x Tommy Hilfiger collaboration is a true celebration of the group's undeniable star power and the brand's enduring legacy of American style. Photographed against the stunning Manhattan skyline, the group's members – Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N – effortlessly embodied the campaign's theme of "there's no place like home, especially New York City."The campaign's creative director, Tommy Hilfiger himself, expressed his excitement about capturing the group's dynamic energy atop the city that has long inspired him. "New York City's skyline is the ultimate stage for an iconic pop culture moment," he said in a statement. "For our third campaign with Stray Kids, we took them to higher grounds, capturing them above the city that has inspired me from the start was the ideal way to highlight their distinctive style, which perfectly embodies the vibrant energy of New York."A Modernized Prep-Inspired Collection with a Contemporary Twist
The Fall 2024 collection, which draws inspiration from the city's rich history of classic American style, offers a refreshed take on timeless prep staples. Highlights from the lineup include a modernized wool coat, an oversized puffer, sleek pea coats, varsity-inspired bomber jackets, and sophisticated Chelsea boots – all infused with a touch of Stray Kids' signature flair.The group's members expressed their enthusiasm for the collaboration, stating, "Tommy Hilfiger is an American style icon. Each time we visit, he helps us to feel at home through his timeless prep style — it makes us feel that anything is possible." This sentiment is evident in the campaign's imagery, where the members effortlessly showcase the collection's versatility and ability to capture the energy of the city they've come to love.A Triumphant Return to the Global Stage
The Fall 2024 campaign marks the third time Stray Kids have collaborated with Tommy Hilfiger, following their successful partnerships in Fall 2023 and Spring 2024. The group's unwavering popularity continues to soar, with their recent album "ATE" earning them their fifth consecutive No. 1 album on the Billboard 200 chart.The group's global influence extends beyond the music industry, as evident in their appearance at this year's prestigious Met Gala alongside Tommy Hilfiger. Their striking red carpet presence further solidified their status as style icons, capturing the attention of fans and fashion enthusiasts worldwide.As the Stray Kids x Tommy Hilfiger partnership continues to evolve, the anticipation for what the future holds is palpable. The group's ability to seamlessly blend their distinct musical identity with the iconic American aesthetic of the Tommy Hilfiger brand has proven to be a recipe for success, captivating audiences across the globe.
